What We Do and How We Do It

Website design, development, hosting, email accounts, online shopping carts and SEO - we offer all services needed to launch or update your website and to build your online sales presence. Click on the list items below to learn more about each of our service features.

• Service - our core value
• BusinessComplete - a complete service to launch your website
• The Website design process
• eCommerce - online shopping cart development
• Hosting your site
• SEO - advertising your site and helping search engines find you

Service - the Core Value at Racing River

Our small size enables us to provide a high level of personalized service to our clients. We respond quickly to your requests, we strive to understand and anticipate your business needs, and are available to speak with you at any time. Our design process involves you as deeply as you desire to transform your business requirements into an effective web presence.

BusinessComplete - our best value for launching your new Website

Save time and reduce costs with the BusinessComplete package that includes design, development, hosting and first-year site maintenance (web page updating) at a fixed price. BusinessComplete websites are hosted on our professionally maintained servers (see Hosting below). 

Pricing for BusinessComplete package depends on your requirements.  Contact us for a free consultation.

Website Design

Who hasn't been frustrated by web pages that are difficult to navigate, that make information or products hard to find or buy, or with pages that are slow to open?

Racing River designs page layouts and Website architecture to be attractive, engaging, quick to open and easy for your visitors to navigate.

High quality graphics are important to the appearance of a website. Racing River designs page graphics both in-house and using graphic design consultants. We can also work with your designer to transform your design vision into an outstanding website.

eCommerce Development

For development of online stores we use highly customizable, industry-standard, shopping cart software to reduce costs and development time.  Your online store can be programmed to securely receive credit card payments and to track inventory. Once created, you can add, delete or modify your products and catalogs as your product line changes. Examples of eCommerce stores and manufacturer product catalogs developed by Racing River can be seen on our Portfolio page.

Hosting at Racing River

As a value added service, Racing River hosts its clients' website's. We offer several hosting plans, depending on site size and activity. Our servers are maintained by one of the largest commercial server companies in the industry. Their servers meet or exceed the prevailing industry standards for reliability (>99.5% up time), security, 24/7/365 staffing and are backed up at multiple locations.

SEO - Search Engine Optimization and Advertising

You've invested in a great Website, now let us apply our SEO-Complete program to improve your search engine rankings. JupiterResearch (the dominant web traffic research company) have reported in a recent study that 87% of all search engine referrals [clicks on links] come from listings in the free (organic) part of the search results, not from paid advertisements! But to achieve high organic search rankings requires you to go the extra step beyond the basic design and development of your Website.

At Racing River, the power of our SEO-Complete service improves your organic search ranking by:

• Analyzing and verifying that you've chosen the best keywords and that they are easily identified by search engines to properly catalog your site.
• Identifying the factors that help your competitor's sites achieve higher ranking on web searches and applying this to your site
• Automating the submission process to Google, Yahoo and other important search engines
• Preparing a Sitemap file that will ensure your web pages (not just the homepage) are cataloged by the important search engines to increase your site's visibility

But, how does paid online advertising fit into your marketing plan? We typically recommend paid advertising for a new Web businesses , or when organic searches are not getting your site ranked on the first pages of web searches. A tightly focused pay-per-click (PPC) ad campaigns on Google or Yahoo will instantly increase your visibility. These programs can be tailored to fit your budget and time frame.

Each businesses online advertising needs are different. So, email or call us at (978) 270-6877 for more information on how we can help you with SEO and online advertising.