Website Design at Racing River
The Beginning - Information Gathering
Our
goal is to create a site that provides a friction-free user experience,
one that will function and flow in a way that makes sense to your
individual business
In the first phase of website development we meet with you to learn how we can create a website that provides relevant and accurate information about your business. With your input, we’ll refine and quantify how information about your business should be presented and how users should interact with the website. We’ll begin to formulate ideas about site navigation, your target market and the main goals of your site., Common goals are to provide- information about your business, to sell products or to show a portfolio of your products or projects.
We'll work with your copywriter or engage one for the project to make sure the ideas you have for your site are explained in a way that engages the interest of your site visitors and creates the response you desire - contacting you or making that online purchase.
Creating a Site Design
This is where we establish the personality, tone, and style of your site, its “look and feel”. Your input is very important in this phase and your suggestions will be solicited about design factors such as color, choice of imagery, and text style and fonts. For small, simple sites a draft web page incorporating the navigation and look and feel of the site will be used for online review. For projects with a larger scope, or at the client's request, a graphical mock-up of the site design may be used to develop design concepts. By the end of this initial phase the purpose of each web page in the site is fixed. You can then begin to send the written text and any photos or other graphics required for site production.
Already working with a graphic designer? We will be happy to use their design to create your site . Our goal is to give your business the most effective and engaging presence possible on the Internet - one that translates to improving your bottom line.
Site Design As Part Of Your Business' "Brand"
Racing River can help you engage a graphic designer with marketing experience who can create a "brand" for your business. Branding is important to implant your business in the mind of your intended market. Just think of how "kleenex" has become the default brand name for all tissues. Branding provides continuity and integration of your site design, business card and advertising layouts and any other marketing materials. Branding does not mean that an established business has to change its name or anything so drastic.
Drafts and Revisions
Once a design concept is chosen the production of the website can begin. We build out the entire website to allow the client (and us) to view exactly how the site will look and to test the navigation flow.. Being able to view the entire site helps to clarify any unrecognized issues and ensures that the site appeals to all visitors – not just programmers.
Up, Up and Away - Going Live
At the end of production, after all tests and revisions have been made, what was initially just an idea, has now become a valuable asset to your business. You may choose to advertise the site launch (or re-launch) via email or in other media.
A next step will be to evaluate over time activity on the site. We can help with that. See our Advanced SEO programs.